How are traffic levels and traffic growth levels calculated?

When researching or investing in SaaS companies, one of the most useful signals to examine is their website traffic, specifically, the volume of traffic they receive and its rate of growth. That’s why we’ve created two key measures: Traffic Level and Traffic Growth Level. These can help you discover promising SaaS companies, whether you’re conducting market research, scouting competitors, or exploring early-stage investment opportunities.

What Is Traffic Level?

The Traffic Level indicates the amount of organic traffic a SaaS company receives compared to others in our database. Organic traffic refers to visitors who come to a website through unpaid search engine results, such as Google. To make these numbers more straightforward to understand and compare, we group all SaaS companies into percentile-based categories. This way, you can instantly see how a company’s traffic stacks up against the rest.

Here are the traffic level categories:

1. Very Low Traffic: Bottom 5% of SaaS companies. These sites get very little search engine traffic.
   
2. Low Traffic: 5th to 30th percentile. These companies may have modest traffic but still hold potential.
   
3. Medium Traffic: 30th to 60th percentile. These are average-performing sites.
   
4. High Traffic: 60th to 90th percentile. These SaaS products get a significant amount of traffic.
   
5. Very High Traffic: 90th to 95th percentile. These are top performers with substantial traffic.
   
6. Extreme Traffic: Top 5%. These SaaS companies receive the most organic traffic in our database and are likely market leaders.
   

For example, a SaaS in the Extreme Traffic group is among the top 5% in terms of search traffic and may already dominate its niche.

What Is the Traffic Growth Level?

While total traffic is substantial, how fast that traffic is growing tells you a lot about a company’s momentum. That’s where Traffic Growth Level comes in. This number represents the Compound Monthly Growth Rate (CMGR) of a company’s organic traffic, in other words, the average monthly growth over a specified period.

A SaaS might be in the low or very low traffic group today, but if its growth level is high, it could be on track to become a top performer. This is especially useful for investors, analysts, or founders seeking to identify emerging stars early.

If a SaaS company’s traffic is shrinking (a negative growth rate), it’s automatically placed in the Very Low Growth category.

Where the Data Comes From

We update our traffic and growth levels regularly by fetching the latest organic traffic estimates from Serpstat, a trusted SEO data provider. Serpstat utilizes search engine data to estimate the number of visitors a website receives from unpaid search results. They analyze keyword rankings, click-through rates, and search volumes to generate these traffic estimates. While these numbers aren’t exact, they offer a reliable view of a website’s search performance over time. Our analysis shows the traffic estimations from Serpstat are very similar to those of other SEO data providers, namely Semrush and Ahrefs.

How to Filter SaaS by Traffic Levels

First, click the filter icon in SaaS Browser.

Then in the filter panel, scroll down to select the traffic levels:

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